Supply Chain Management Solution for Hindustan Unilever ...

Supply Chain Management Solution for Hindustan Unilever : Case Study Existing Situation With nearly 1000 products, HLL distributes them nationally through a network of four warehouses, more than 40 agents, 7,500 wholesalers and a number of large institutional customers. HLL, in its endeavor to move from the existing push-based planning system to a pull-based system, wanted to build a Supply Chain Management (SCM) solution that would ensure informed decisions are made during procurement, manufacturing, replenishment and distribution. Specifically, the distribution operation was suffering because of a high margin of errors. There were frequent instances of excess finished-goods inventory reaching HLL’s distribution centers. This†¦show more content†¦Our Approach MindTree has a portfolio of process models, management tools, and operational best practices, which can be customized to address any SCM engagement. MindTree has a specific methodology for Adexa. Adexa-certified consultants from MindTree worked closely with HLL’s IT application team and consultants from Adexa in designing a detailed system architecture, system building and model, and system-verification steps. Solution MindTree evaluated the key supply-chain processes for each of HLL’s lines of business. The solution is geared to fulfill supply and demand. It gives precise production plans for all the factories and a replenishment-based distribution plan for all the distribution centers. All entities in the supply chain were modeled on the Adexa iCollaboration suite. The key inputs for building the SCM model were distribution demand for all stock keeping units (SKUs); factory-wise capacities; and linkages between the distribution centers, finished goods warehouses, factories and suppliers. With inputs from HLL’s team, MindTree contributed towards modeling the following requirements with respect to key resource and material constraints: Shop-floor complexities (SKU-specific levels for bill of material,resource and capacity constraints) to arrive at a feasible production plan using discrete and continuous modesShow MoreRelatedAn Analysis of Marketing Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area9906 Words   |  40 Pages[pic] Major Research Project On â€Å"An Analysis of Marketing Competitive strategies adopted by Hindustan Unilever Limited in Rural Area† For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: Guided By SUMIT WASNIK Prof. S.P. TRIPATHI MBA (Full Time) 4th SEM. ( IBMR) RollRead MoreUnilever2565 Words   |  11 PagesContents Global Networks and Innovation of Unilever Company 3 1. Introduction 3 2. Internationalization strategy 3 3. 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